The 28th eseeed convention is at 'Mahabaleshwar. And "M'shwar" is the local abbreviation of the word 'Mahabaleshwar' Marathi, which is used mainly on milestones and in public transport.
"M'shwar" is very close to the word "Mashwara" in Urdu. Commonly it's meaning taken is "to counsel". But if it is understood, in broader spectrum, it means "Discussing something important among like minded and then formulating or coming to certain conclusion." And that's the spirit of eseeed convention, 2019.
So finally, to highlight the location i.e."M'shwar" and to carry the spirit of the word "Mashwara", the 28th eseeed convention is named as "M'shwara"